All-Mart (a discount superstore similar to Walmart) is interested in entering the market in Romania. The CEO hired us to help them determine if it will be profitable.
They are planning on opening their first store in Bucharest (the capital city of Romania).
What are some good questions that you might ask to learn more important information?
McKinsey Case Study Overview
This is a McKinsey Market Study case. Your client is a discount superstore looking to expand into the Romanian market. Your job is to make sure that this is the right move for your client – will the first store be profitable?
We recommend using the Market Study (market entry) Framework to solve this business problem, but don’t limit yourself to that particular framework. Allow yourself to use your knowledge of the basic frameworks and your business understanding to create a structure tailored to this specific problem.
There is 1 math exhibit in this case – make sure your are comfortable interpreting the chart. This is a fairly difficult case interview you might be given in either a first or second round McKinsey interview. The case has a qualitative difficulty score of 3 out of 4.
McKinsey Interview Tips
What does McKinsey look for in its candidates? The ability to problem-solve and clearly communicate your thought process.
As you go through the case, make sure you verbalize your structure and recommendation clearly!
In this McKinsey case study, make it a point to find 1 or 2 key takeaways or areas you can improve.
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