Your client is Big Sip, a beverage company that carries craft sodas, juices, teas, and other beverages. Their products are considered high-end and are at a higher price point and level of quality than other products on the market. They began with a cult following in Northern California and have branched out through the entire West Coast. Their customers love their all-natural ingredients, environmentally-friendly packaging, and use of ethical domestic labor.
They would like to expand their operations and begin distributing their beverages in stores on the East Coast. This expansion will be expensive, and they believe the best way to fund it is by an increase in profit.
Should this client expand their operations? How will they fund it?
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