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Our client is a large pharmaceutical company that has developed a cure for baldness.
It’s a pill that will rapidly (within three months) regrow your hair to the thickness that it was when you were 15. The pill, IPP2, needs to be taken daily to maintain that thickness.
Estimate the size of the market for this drug, and describe how you would go about pricing this product.
In this IQVIA case study, the client has hired you to assess the size of the market for a new product as well as assist with pricing the product.
Are you preparing for a first round IQVIA interview? This case study with answers will get you ready. We recommend using the Market Entry Framework, but don’t limit yourself to that structure. Think outside the frameworks to build your own structure for the case using your business acumen and experience.
This case is an intermediate level case, with a qualitative difficulty score of 2 out of 4. You might expect to find a case like this in a first-round with IQVIA. There is one math question in this case study.
IQVIA Interview Tips
IQVIA seeks out candidates with the ability to digest large amounts of data and turn them into an actionable plan.
To get the most out of the case, see if you can find one or two areas for improvement.
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