Our client today is a bottled water company (e.g. Poland Springs). A major retailer (e.g. Walmart) wants our client to create a private label version of its product. In other words, in addition to our client’s bottled water which they already carry, they want the client to make an additional, lower-priced bottled water which will be their own brand label, (e.g. Wal-Mart Bottled Water).
What are the pros and cons of making this lower-priced bottled water?
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