Your client is a manufacturer of large steel shipping containers that are designed to hold up to several tons of material for shipping on ocean liners. The container consists of a steel frame, a steel shell and an insulation and waterproofing material that uses a hazardous chemical. The containers are leased by the company to worldwide shipping companies. Shippers can lease the containers one-way or round-trip.
The client has asked you to do an assessment of their strategy. What issues might you examine?
In this McKinsey case study, the client has asked you to analyze its business strategy. How will approach the situation?
As you build your structure, you can incorporate the Market Study Framework, but don’t box yourself into any single framework. Use your knowledge of the frameworks to blend them and create a custom structure that will best help you solve the problem.
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