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Question 1
You are a former professional tennis player who has recently been brought on by a United States based tennis racquet manufacturing company, StrikeCo. While you may not know the ins and outs of the manufacturing process, the company values your input as someone who has a lot of experience with the product. You have been brought on specifically to help the firm decide whether it should enter the European market. What 4 things would you examine first when structuring your approach to this task?
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