CPG Company Case Interview Example: Boston Consulting Group (Whiskey Brand Turnaround)

In this CPG company case interview example, Management Consulted coach and former McKinsey consultant Lisa Bright leads a future BCGer (Zoe) through a mock case interview.

The case follows a liquor manufacturer that is losing sales in its whiskey segment. The company wants to identify the root cause and develop a solution to reverse the decline.

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